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Guide to Doing Business in Holland

Doing business with a company or organisation from a foreign country can be an exciting and beneficial experience for people of all levels. There are, however, certain cultural factors which should be considered when doing business with foreign counterparts when to ensure that your behaviour is not to the detriment of what you are trying to achieve. Below are some cultural tips to keep in mind when doing business in Holland:

Get to the point - If you are the type of person who likes to talk around a point, allude to something without actually saying or like to be overly diplomatic when making a point, you may wish to adopt a more direct approach when doing Dutch businessbusiness with a Dutch company. Straight talking is much appreciated.

Let everybody speak - The Dutch are generally of the opinion that everybody in a meeting is equal. If somebody is in a meeting with you, regardless of their position or their (perceived) importance, let them have their say and treat them with respect.

Embrace the Dutch culture - The Dutch are famous for being conscious of the culture of their visitors and make an effort to accommodate. It would be an idea for you to make an effort to do the same as a gesture. (Learn more about Dutch culture).

Moderate your use of humour - Whilst the Dutch are a friendly nation, they do not appreciate the use of humour in situations which could be considered as serious. They consider this to be a lack of respect for them and for the situation.

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